
Advanced Micro Devices (AMD) and Hyderabad-based game development company FXLabs Studios have come together to foster game development in India.
AMD is a global provider of processing solutions in computing, graphics and consumer electronic markets at the same time, FXLabs Studios is a Hyderabad-based game development company.
FXLabs will deploy AMD's latest ATI FirePro series of workstation graphics technology for the development of upcoming games. At the same time, AMD will provide the technology expertise of its graphics engineers.
FXLabs would deploy the latest ATI FirePro series of workstation graphics technology for the development of its upcoming games and provide test base consisting of AMD Radeon series of consumer graphics processors.
Sashi Reddi, founder and chief executive of FXLabs, said in a press conference, "We will be using the AMD technology in our forthcoming Bollywood movie-based games."
"After our Ghajini game, there is lot of interest shown by Bollywood studios," he added. Ghajini, the first 3D PC game based on the recently released film, was the biggest selling game in the country.
AMD senior director of professional graphics Janet Matsuda said, "AMD eyeing a market share of 30 per cent in India against 10 per cent now."
"The company is working to establish its footprint in engineering, animation, financial services, medical services and CAD segments," she added.